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The answer to this is simple...
There is only one type of business who would not be able to benefit from streaming audio on their website, and that is the very small minority of businesses that do not have a website.
With the internet and eCommerce such a large presence in today's business world, every business should be looking to making the very most of their web-presence. They say that you have around 7 seconds to grab the attention of your website visitors before they move on. With Web Audio, companies are able to take that important extra step to stand out from the average competitors' website and stay ahead of the competition.
So... If your business relies on online services, in any way, to generate revenue, then a Web Audio solution is for you, it's as simple as that.
With the internet posing such a competitive medium for companies, not only in the UK but throughout the world, it is not so much a question of can you afford it...
It's more a question of can you afford to be without it!?