Retention And Optimisation

The technological advantages of modern business telephone systems are many, with features such as speed-dial, telephone directories, and voicemail all being commonplace and assisting efficiencies in the workplace.

Other features such as on hold marketing not only aid the way your staff perform their duties but they are designed to either enhance the customer experience or, better still, alert an existing customer to additional services you offer or pique the interest of a potential new customer.

At 5G Telecommunications, we are able to assist with the implementation of audio marketing from conception to completion. The focus of on hold marketing is to create an easy to use system that will enhance your business. To do this it will need to be a structurally well designed menu system and also one that delivers the less quantifiable strengths of an appealing voice menu and message.

A feature such as Interactive Voice Response (IVR) enables customers to respond to cues from the telephone menu by using their voice rather than their keypad.

This delivers the significant advantage of delivering a customer to the department that will be most able to assist with their query. This ability to direct traffic appropriately can be the difference between a customer perceiving your company as effective and one to consider dealing with or, having been passed from pillar to post, one to avoid at all costs.

An audio solution for your call centre phone system can combine both on hold marketing and IVR to direct an informed caller to a staff member who is well prepared to deal with the query with minimum preamble.