Beating the Competition

Wine Buyer: Beating The Competition

As a successful buyer, Lee Mills visits vineyards around the world, choosing the best wines for a number of UK distributors, each with ever-changing requirements. With 5G's Business Mobile Solutions, he’s been able to improve communications with clients, avoid paying for expensive international calls and respond quicker to new business opportunities, gaining an advantage over competitors.

The NEED:

Lee's ‘office’ is his mobile phone, working from hotel rooms and dealing with enquiries from Britain, the US and Asia. He explains: “It’s imperative that I can keep in touch with my clients, making sure I know which way their market is moving and offering them the best choices for their clientele.” However, even though clients know Lee is always on the move, they also want the comfort of knowing he’s easy to contact, without incurring huge call charges.

The SOLUTION:

5G Solutions provided the ideal mobile telephony solution to suit Lee's specific requirements, whenever and wherever his business takes him. Now clients can call his regular UK number – and be diverted automatically to him, while paying only for UK call costs. Lee can also divert messages to his mobile phone.

And when he makes calls back to the UK, he only pays UK local rates.

The RESULT:

“5G's solution has made a huge difference to my own billing costs – and to my suppliers who are based world-wide, from the Nappa Valley in California to Melbourne in Australia. It’s a win-win situation,” says Lee. 5G has also helped him stay ahead of the international competition and find the top new wines on the market. “With my industry, the best always goes fast – so it’s worth being able to get in quickly and offer clients the best choice first,” says Lee. “It’s all about communication. With 5G, my clients can be confident that any message to me will be picked up and responded to, quickly. I’m still blown away with the way it works. In the past, only big blue chip companies would be able to afford this. It gives my business the edge.”