Car Dealership Case Study

Car Dealership: Staying In Control

Danny Palmer runs a car dealership with several retail sites. As a successful entrepreneur, he’s got other businesses too, including property development abroad. It’s difficult for Danny to oversee his motor business on a daily basis. But 5G Solutions have enabled him to help monitor performance– and reduce call costs significantly.

The NEED:

Giving motor customers a first-class service via the telephone is vital, believes Danny. “But it’s always been difficult to control and track exactly what my sales people are doing,” he explains.

“This is particularly true for the service repair departments which are a lucrative area of regular repeat business. It’s vital that no calls are missed.” However, because the dealership has several sites and Danny is often abroad, so it’s difficult for him to keep his finger on the pulse.

The SOLUTION:

5G provided a telephony solution that links Danny’s dealership sites – and also gives him remote access from any location in the UK or abroad (via his PC) to see a record of calls made, received and missed. “I especially want to keep a check on my business when I’m out of the country – and without my staff necessarily knowing. After all, while the cat’s away!” says Danny, smiling.

The RESULT

“It’s a fantastic system for anyone who’s serious about growing their business.”

5G have put Danny in more control of his business. “With 5G I know exactly what’s happening across my business and what my staff are doing at any moment in time,” he says. Danny has made big savings too. “My sites are in constant contact with each other. In the past that’s meant huge phone bills. But now my inter-site calls are totally free.” The solution also gives Danny greater flexibility if one site is closed for the day for training or a re-fit. The phone system simply transfers all calls to another site. “It’s a fantastic system for anyone who’s serious about growing their business,” says Danny.