On-hold
marketing
Turn tedious on-hold time into valuable and informative messages
Enhance the caller’s time on the phone
Creating an effective marketing tool that is connected to your switchboard, for callers to hear whilst on hold
On-hold messages are statistically proven to enhance hold times, making them more engaging for the caller. Ensure customers are aware of latest products and services.
Listen to on-hold marketing messages
Recent trends
Rather than selecting a generic or neutral voice style, companies may instead choose to deploy the regional accent which best represents their brand. This may be an accent specific to their location or simply one which best reflects their perceived values.
In particular, research found the Scottish accent is perceived as trustworthy and reassuring while the Yorkshire accent, used by brands such as O2 (United Kingdom) in television and radio advertising, is seen as wise and honest.